Marketing Opportunities
DAILY: FREE MARKETING TOOLS
OPEN 5 DAYS PROGRAM
Your showroom will be listed on the L.A. Mart and California Gift Show website, "Open 5 Days" list available to every buyer entering L.A. Mart and building signage. Click here to view Showrooms Open 5 Days.
Are you currently open 5 days and would like to be added to all Showrooms Open 5 listings?
Notify Andrea Caruso at acaruso@lamart.com.
GREEN PRODUCTS
Promote your GREEN products with a specially designed window cling! L.A. Mart makes a large effort to support and promote showrooms carrying green products with onsite signage directing buyers to look for this particular sticker. In addition, we promote green products in various marketing campaigns, limited edition 2009 building tote bag, direct mail pieces and special markings in the Official Building Directory.
Do you carry green products and want a green sticker for your showroom? Notify Andrea Caruso at acaruso@lamart.com.
PRODUCT SHOTS Click here for more information.
Expose your company to tens of thousands of buyers for FREE! Submit your product shots now to be considered for our marketing campaigns. Promote your company and products in ongoing campaigns, including direct mail, e-blasts, online, advertising and more!
DEADLINE
Ongoing
RECIPROCAL LINK
INCLUDES
A hyperlink to your website from www.lamart.com/gift and www.californiagiftshow.com on an ongoing basis.
Email your showroom name and website address to Andrea Caruso at acaruso@lamart.com.
DIRECTORY LISTING
As a permanent L.A. Mart Showroom, you will automatically be included in the onsite and online Official Building Directory. Your basic listing including company name, phone number, fax number, website, and email is FREE. There is a $3 charge for each manufacturer and category selected. In order to ensure your listing is complete, accurate and up-to-date prior to publication, it is required you verify your information online. You will be contacted during the updating process by Ascend Media to review and approve your listing.
NOTE: The directory is updated and printed once a year and remains onsite for the length of the year. The California Gift Show directory is updated and printed twice a year prior to the January and July California Gift Shows and remains onsite only during Show.
DEADLINE
Contact Andrea Caruso at acaruso@lamart.com for updated deadline
PRODUCT LOCATOR
This complimentary feature allows the information you include in the Directory to automatically be posted to the online Product Locator, giving buyers 24/7 access to showrooms, lines and manufacturers. You also have the capability to update this listing on an ongoing basis to always reflect the most current and up to date information. You will be contacted with your login information and further instructions.
SUBMIT YOUR BUYER LIST
Supply your buyer lists to us so we may extend a special invite to the L.A. Mart on behalf of your company as well as provide one on one support. We will ensure your buyers are aware of the amazing resources and great amenities available.
Please submit as complete information as possible, Excel format is preferred, containing the following information:
store name first name last name telephone fax email
website street city state zip comments
Email your buyer lists to Nicole Rubino at nrubino@lamart.com.
L.A. MART GIFT ASSOCIATION
This valued group of showroom owners meets monthly to discuss the issues relevant to YOU. Gift Association dues fund the Tuesday Parking Program, Fly In and Drive In Programs, free buyer parking and more.
Contact: Joanne Rackow | President of the Gift Association | owner of Joanne & Company, Suite 340
T: 800.758.4176 | E: joanne@joanneandcompany.com
DAILY: ADVERTISING & SPONSORSHIP OPPORTUNITIES
The Official Building Directory is a critical tool in promoting your company year round. The Directory is the most effective way to get your company's name in front of attendees. Interested in advertising in the annual Directory? Contact Andrea Caruso at acaruso@lamart.com.
PURCHASE BUYER LISTS
Contact MMPI Marketing Information Services:
Sean O’Donnell, List Management Representative
T: 312.527.7775 | E: sodonnell@mmart.com
FIRST TUESDAYS
First Tuesdays feature special programming, product demos, book signings, special guests and more … all related to monthly themes! Every First Tuesday, buyers enjoy complimentary parking and swag bags.
2010 FIRST TUESDAY THEMES & DATES
|
Garden | February 2
Holiday + Seasonal | March 2 Tabletop + Gourmet | April 6 Wedding + Event Planners | May 4 Stationery + Books + Travel | June 1 |
Fashion Accessories | August 3
Baby + Children | September 7
Going Green | October 5
Spa + Bath & Body | November 2
|
REPS and BUYERS are eligible to receive free parking every Tuesday, courtesy of the L.A. Mart Gift Association! When you book a Tuesday appointment, simply provide the rep's name + showroom name/buyer’s name + store name/date of visit by Monday to: Caryle Fox, Admissions Manager | T: 213.763.5825 | E: cfox@lamart.com. Note: Open to gift showrooms only.
ONSITE INSTRUCTIONS
Instruct buyers and reps to simply check in with Caryle Fox, who will reference the list and validate parking ticket. Upon exit, simply return validated parking ticket to parking attendants for immediate reimbursement. L.A. Mart kindly requests that reps park in the East lot.
SPECIAL PROGRAMMING Click here to participate.
Let’s develop special programming (product demo, book signing, manufacturer presents, special guest) to expose your showroom to new, category-specific accounts!
PROMOTIONAL BENEFITS
Your event will be listed in various marketing communications, including direct mail, website, e-blasts, press releases, and onsite signage and materials
DEADLINE
2 months prior to First Tuesday
SWAG BAG Click here to participate.
Donate samples and get noticed by key and prospective accounts! Product samples are included in L.A. Mart totes, handed out to First Tuesday RSVPs.
DEADLINE
two weeks prior to First Tuesday
IMPORTANT
Items must arrive pre-labeled; Quantities must be between 30-50
BUYER OUTREACH
Are there new or existing accounts you feel should attend a particular First Tuesday? Simply provide complete contact information for your accounts and L.A. Mart will extend an extra-special invite to First Tuesday on behalf of your company.
Please submit as complete information as possible, Excel format is preferred, containing the following information:
store name first name last name telephone fax email
website street city state zip comments
Email your buyer lists to Nicole Rubino at nrubino@lamart.com.
JANUARY + JULY CALIFORNIA GIFT SHOWS
Click here to learn about the great FREE marketing tools, advertising and sponsorship opportunities that are offered.
SPRING + FALL MARKETS: FREE MARKETING TOOLS
Prior to Market, ALL permanent showrooms automatically receive an e-mail from L.A. Mart containing a FREE customizable E-Card. Forward this E-Card to buyers encouraging them to attend the upcoming Show. Included in E-Card is links for buyers to pre-register, book travel, view Open 5 Days listings, and use the product locator.
BUYER PROGRAMS
Drive key buyers to you by participating in these valuable buyer programs!
FLY IN PROGRAM Click here for more information.
Nominate out-of-area retailers to receive complimentary roundtrip airfare to attend Market, courtesy of the Gift Association! This program serves valuable key accounts with high-quality, high-volume buyers.
IMPORTANT
This opportunity is open to Gift Showrooms only
DEADLINE
5 weeks prior to Market
IMPORTANT
Max nomination per showroom is 2 buyers; Max nomination per store is 2 buyers; Max nomination per Hawaii based store is 1 buyer; Max nomination per chain store is 2 stores and 2 buyers per store.
We encourage you to nominate “hard-to-get”, high-quality buyers who do not regularly attend Market.
DRIVE IN PROGRAM Click here for more information.
Nominate out-of-region retailers to receive 1 complimentary hotel night plus tax during Market, courtesy of L.A. Mart & the Gift Association! This program serves valuable key accounts with high-quality, high-volume buyers.
IMPORTANT
This opportunity is open to Gift Showrooms only
DEADLINE
5 weeks prior to Market
IMPORTANT
Max nomination per showroom is 2 buyers; Max nomination per store is 2 buyers; Max nomination per Hawaii based store is 1 buyer; Max nomination per chain store is 2 stores and 2 buyers per store.
We encourage you to nominate “hard-to-get”, high-quality buyers who do not regularly attend Market.
SUBMIT YOUR BUYER LIST
Supply your buyer lists to us so we may extend a special invite to the upcoming Market on behalf of your company as well as provide one on one support. We will ensure your buyers are aware of the amazing resources and great amenities available.
Please submit as complete information as possible, Excel format is preferred, containing the following information:
store name first name last name telephone fax email
website street city state zip comments
Email your buyer lists to Nicole Rubino at nrubino@lamart.com.
SPRING + FALL MARKETS: ADVERTISING & SPONSORSHIP OPPORTUNITIES
PURCHASE BUYER LISTS
Contact MMPI Marketing Information Services:
Sean O’Donnell, List Management Representative
T: 312.527.7775 | E: sodonnell@mmart.com
QUESTIONS
Andrea Caruso | Marketing Coordinator | T: 213.608.3011 | E: acaruso@lamart.com
